Brings On Marketing, Advocacy Personnel For 2012
Washington, D.C. – The National Association for the Self-Employed (NASE) is proud to announce the addition of two staff members to its Washington, D.C. office. We welcome Ron McNally, CAE, Vice President of Membership & Marketing and Katie Vlietstra, Director of Government Affairs to our team.
“The NASE has added key staff members to its team, which will help us move the association into its next phase of growth, ensuring that we continue to be responsive to the needs of our members and that we continue to have a strong presence on Capitol Hill,” said NASE President & CEO Kristie L. Arslan.
Ron McNally is an accomplished Certified Association Executive (CAE) with over 30 years of experience in membership recruitment and retention, marketing, customer service and volunteer relations. Prior to the NASE, Ron served as chief community officer and vice president of Membership and Marketing with the American Society of Association Executives (ASAE), where he helped orchestrate a membership turnaround, as well as improving the performance of the marketing and volunteer relations functions. Ron also revamped the marketing function resulting in increased program registration and product sales. He also served as senior vice president for the National Fisheries Institute in Arlington VA. Serving as the number two executive, Ron established a new office infrastructure and association management system, increasing productivity and membership recruitment in the first twelve months.
Ron enjoys volunteering at the local food bank and participating as an instructor for the First Tee Program. Ron holds Masters and Bachelor’s degrees from the University of Maryland and is an avid golfer, enjoys working out and is a self-professed “Do-It-Yourselfer.”
Katie Vlietstra is an experienced government and public affairs professional with over seven years of experience advising on legislative and regulatory action. Prior to joining the NASE, Ms. Vlietstra served as a public policy analyst for WorldatWork, the foremost human resources association. Additionally, Ms. Vlietstra served as one of the lead lobbyists for the association’s activities on Capitol Hill and within the federal government. As a former advisor to Triadvocates LLC, Ms. Vlietstra led liaison efforts with trade associations, patient organizations and consumer groups. Ms. Vlietstra is President of the Women Under Forty Political Action Committee (WUFPC), board member for Women in Government Relations, treasurer for the State Society of Arizona, and corporate director for the Phi Sigma Sigma Fraternity, Inc.
A native of California, Ms. Vlietstra earned her Bachelor of Arts degree at Chapman University and a Masters degree from George Mason University.