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Unless you're from an older generation, you probably don't remember when you could call a business and actually talk to a live person’s. A time when you didn't have to listen to a long list of questions and commands to punch numbers to "self guide" your call and talking to one recording after another. But hey, we live in the twenty-first century and that's technology on the move. While it may be technology on the move to some ... too much technology is a great way to build walls between a business and their customers and abuses one of the most powerful marketing devices to a business!
If you think the telephone is just another modern convenience that has taken the place of a quiver pen and parchment paper you're letting a valuable marketing tool go to waste. If you don't see that little wired box or cell phone as an important way to build your business you don’t really understand that the telephone is a slot machine for finding more customer dollars.
If you think the telephone is more technical than personal, and you don't think that people initially make their buying decisions from the image your business creates over the phone ... well, to use a phrase coined by one of the best selling gurus in the world, Zig Zigler, your subject to some "Stinkin Thinkin".
In today's mad rush to do more, do...